SUPER BOWL LIII WAS MORE EXCITING FOR THE COMMERCIALS
THE TOP 10 COMMERCIALS FROM THE 2019 SUPER BOWL
In what became a supremely defensive football game, the final score was 13-3 in favor of the Patriots. When a football game becomes focused on defense, it also means the game could get boring. That’s where the commercials come in. There are hits and misses every year, but unfortunately there were more misses this year. Coming up with a top 10 was actually a lot harder than expected.
Here are the best commercials of Super Bowl L III:
This wasn’t a particularly good commercial, but it serves it’s raunchy purposes. It also sheds light on the subject of people paying to watch other people eat (it’s a weird fetish). I haven’t personally had products from Devour, but making a commercial taking #foodporn literally is something one would’ve thought was done before; although this is the first instance I’ve seen of it. Here’s the “uncensored” version.
Amazon couldn’t even top their commercial from last year’s Super Bowl, despite the teasers released before the game and the star power in this year’s campaign. This year’s commercial clearly showcases just how large the company has become and the eerie amount of data they have on all of us. From an Alexa that understands dogs to being able to blackout the entire eastern seaboard, thankfully the listed products are only fictional; or are they?
Pepsi pokes fun at itself, which is always great. Despite sponsoring the halftime show, apparently Pepsi is still second behind Coco-Cola. With the ridiculous combination of Steve Carell, Lil Jon and Cardi B, Pepsi is praised as being “more than OK”. Lil Jon gets his catch-phrase off, Cardi just flosses like she always does and Carell tries to be hip, which he knows damn well he’s not.
This very well could of just been an Amazon ad for their echo system, considering Pringles is mocking the fact that these devices can fully interact with humans until the need for physical contact arises. This knock-off of Alexa laments the lack of a body to stack and eat Pringles, along with not having a soul to enjoy the various flavor combinations that can be made through stacking. The ad goes from two dudes hanging out to take a dark turn, which then ends in comedy due to the guys not giving a damn about Alexa’s problems.
Chance the Rapper decides to remix the classic Backstreet Boys hit “I Want it That Way”. Doritos always puts on good commercials and their use of music artists is well utilized. It’s really just good to see the Backstreet Boys again and watch Chance try to keep up with their moves. This wasn’t a remix we needed, but it can grow on you.
5. NFL 100
Ironically enough, this ad had way more football excitement than the actual game. With comedic appearances by Peyton Manning and Tom Brady to the explosive action displayed by Von Miller and Odell Beckham Jr. They even snuck in Twitch sensation Ninja (Tyler Blevins) for a cameo and featured a welcome debut by Utah Girls Tackle Football League running back Sam Gordon, who’s also an activist for girls playing football on the same terms as men.
4. The Twilight Zone
This is an ad that had to be seen live during the game, so it couldn’t be higher on the list. Flexing his thriller muscles is Jordan Peele given a creepy monologue in the same fashion as the original series. The ad works because when it aired live, it looked like the broadcast was being hijacked, which ads a great shock factor. The editing was flawless for a spot about creepy, thrilling topics and it was refreshing to see Peele’s face on something that wasn’t comedic. It’s a shame the reboot is a CBS All-Access exclusive.
Versatility is the name of the game. Adam Scott and 2 Chainz do work together for their Vice show Most Expensivest, so what better product to advertise than the Expensify app? In true rapper fashion, 2 Chainz goes all out for his music video, which we hope actually is a real track of his. A convertible made of complete ice is just a work of art (imagine sculpting that) and rolling up a window of a convertible with the top down is just the right touch of dumbness we need.
2. Game of Thrones
Last year’s Super Bowl saw the introduction of the Bud Light Knight and this year saw his end. What we all thought was another opportunity to hear “Dilly dilly!” ends with a Game of Thrones promo. The Bud Light Knight gets defeated in Jousting, just for his opponent to murder him and a dragon to scorch everything once it arrives. It honestly was unexpected and came out of left field. The emphasis on the Bud Light Knight’s death made the ad even more iconic as we are left with the Game of Thrones logo and the premiere date placed over a shot of the Bud Light Knight’s corpse.
This is just a simple play on the product’s name with a generally well-liked celebrity who knows how to deliver the punchline. The Bubly line of sparkling water gets its name changed by Michael Bublé, who insists that he knows the correct spelling of the product and he’s adamant about it. The whole ad doesn’t need much to work and it can make you laugh easily. After all, we all get upset when our names are mispronounced.